In today’s always-on digital age, the most important tool for any successful business is an omnipotent website. According to research from Google, it takes users only 50 milliseconds (0.05 seconds) to form a first impression about your website and whether they’ll stay or go.
The paper investigated the role of visual complexity (VC) and prototypicality (PT) (having the typical qualities of design for those category of websites) as design factors of websites and found that low VC and high PT were perceived as highly appealing.Investment Advantage.
As your brand's initial impact online is dependent upon your visitors’ immediate perception of your website, it is imperative that you sure make its construction, arrangement, colours, imagery, spacing, text, fonts and icon usage are all well formulated. It is advisable to make a substantial investment in its design, as first impressions really do count.
Regardless of the actual cost of designing and developing a new bespoke website, if it is the very best in your sector in the world and is then driven by a comprehensive digital marketing campaign, any capital investment made can be fully recovered and quickly made negligible by the additional revenues that can be generated 24/7/365.The Templated Option.
While using a pre-designed template using one of the free CMS systems like WordPress, Drupal or Joomla is usually a much cheaper or sometimes even free alternative when compared to a truly bespoke website design, a template option probably won’t cut it at the very top level and could actually cause you many more problems pertaining to site security, speed and scalability issues in the future.
However, if cost is the primary criteria as opposed to performance, then choosing the best solution available may not always be a viable option. It is here that the pros and cons of any cost-cutting exercise need to be seriously weighed up in order to fully understand the wider and longer-term impact of any non-optimal choices.Robust Security.
An international survey by Osterman Research from companies with an average of 5,400 employees across the U.S, Canada, U.K and Germany on behalf of Malwarebytes in August 2016 revealed that nearly 40% of organisations had been hit by ransomware attacks in the last year. The crippling threat caused 34% of those businesses to lose revenue and in 20% of the cases, it was so violent and intrusive that they had to cease operations immediately.
In the United States alone, nearly 80% of businesses had suffered cyber attacks in the last year with more than half experiencing a ransomware incident. 70% of attacks impacted mid-level managers and higher, with 25% of incidents attacking senior executives and the C-Suite alone.
With the most popular CMS system WordPress having had 15,769 sites compromised in 2016, according to The Register, a bespoke website solution offers a more robust security proposition - helping to negate many of the access loopholes that the free systems suffer from. And while many corporate sites still use one of the free CMS systems for their brand presence online, this perhaps should be reviewed and addressed expeditiously. Choosing the very best, globally-acclaimed web development company that you can find would perhaps be a wise start.
If you are looking for rapid growth and you are also the very best in the world at what you do, passionate, full of energy and bold or a captain of industry of a leading or seriously ambitious challenger business or brand - get in touch to find out more ›