Definition: Digital Transformation is the overarching term used to describe the process of harnessing digital technology to dramatically improve an organisations efficiency and effectiveness by superseding outdated, inefficient and suboptimal legacy processes to embrace the widespread change with and for humanity.
“The average lifespan of a company listed in the S&P 500 has decreased by more than 50 years, from 67 years in the 1920's to just 15 years today. By 2020, three-quarters of the S&P 500 will be companies we've not yet heard of". Prof. Richard Foster, Yale University.Thrive and Survive.
BHS; Blockbuster; Clinton Cards; Comet; HMV; Kodak and Woolworth's, to name a few ... well-known and well-loved brands, both in the UK and around the world. Yet they all have one thing in common: they no longer exist. This is due, in no small part, to the fact that they failed to acknowledge and embrace the digital evolution or recognise that continuous innovation is the only way to thrive – and survive.
A decade ago we were dialling up the internet, as well as our phones. It was an era when phones weren’t stylish - let alone smart. Would your younger self have believe that, one day, you would be streaming a video from Netflix in 4K HD direct to your phone wirelessly? Yet here we are. Our phones are part of our lives, fulfilling so many more functions than for conversation alone – and brands need to utilise everything they can to connect with potential consumers.Power of Digital.
“Apple Inc. (AAPL) and Google (GOOGL) are the clear leaders in terms of global brand value”. Interbrand Top Global 100.
There has never been a more exciting time to be in business. As Apple and Google have demonstrated, thanks to the power of digital, brands of all sizes have equal opportunity to become global leaders.
From operational infrastructure to marketing technology, multi-market delivery, to analytics, SearchDigital advises and supports companies by enabling them to connect, collaborate and convert, 24/7 worldwide.
5 Benefits in Appointing SearchDigital:
- Global reach, global gravitas, global results
- Higher conversion rates thanks to improved targeting and personalised content
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“55% of those surveyed believe having no perceived need for change is the biggest barrier to digital transformation”. Econsultancy.
Not every brand understands the need for change and herein lies the danger.
Resistance to change holds a company back. Companies who embrace digital too late often find they are playing catch-up whilst their digitally competent competitors achieve performance levels they can only dream of.
Digital transformation is not about leaving it until tomorrow.
It’s about doing it today.
The time to act is now.
Implementing a fundamental change for any company is a challenge, but making that change a successful one, that deliveres tangible positive results is the reward for embracing digital transformation.
If you are looking for rapid growth and you are also the very best in the world at what you do, passionate, full of energy and bold or a captain of industry of a leading or seriously ambitious challenger business or brand - get in touch to find out more ›